2012 newsletter

Hi all,
Well, the first newsletter for 2012 has been put to bed. Originally when I was putting the business plan together for 2012 (yes, I do have business plan despite the chaotic appearance) the idea of having something to say each month was quite daunting. I have enough trouble keeping the blog and twitter up to date yet alone figuring out how to fill an entire newsletter with information about the business that would interest people enough so it doesnt immediately get sent to the dreaded spam folder.

On the other hand, it does work well in two regards- firstly it forces me to remain very transparent with the facilitators which is a key component of the business model I am using in Hale & Fun and allows them to see a side of the business that they may not normally see and who knows they may come up with some suggestions on how to improve it. Even the short interviews I have each month with new potential facilitators has been a virtual cornucopia of ideas and improvements on the business so I suspect the newsletter will also become an important resource in making sure the business remains reactive and flexible. The other regard in which it works well is that it means that at least once a month, I have to take stock of what I have achieved and what I have not achieved. I know there is the business plan with its own list of goals and tasks for each months but it is so easy to simply put those sort of lists off- with a business newsletter you are forced to be answerable to those you work with (hmm, I dont like the sounds of that- afterall, I am the boss!), to make sure that each month something is achieved- something of note- it keeps the business active and stops you from simply going through the motions!


Cheers
Daniel